Programmatic
Digital advertising inventory in the BA Marketplace is bought on a PG basis, with Deal and IDs provided for all relevant Diversity channels in order to partake in our PMP. Our ad server can easily integrate with your current DSP in order to access our 'hard to reach' and in many cases (approx 70%) exclusive, diversity-focused audiences.
This is perfect for brands who want to scale effectively within any of our diversity audience channels and do so in the safest, quickest, and most efficient way.
