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Digital

Insights & over indexing, communications, Strategy, Media Planning and Partnerships. Media - Adserver and
native platform, exclusive OOH Network, Exclusive tv network. Creative - Diversity driven Creative Content
Consultation and/or 360 Production.

Programmatic

Digital advertising inventory in the BA Marketplace is bought on a PG basis, with Deal and IDs provided for all relevant Diversity channels in order to partake in our PMP. Our ad server can easily integrate with your current DSP in order to access our 'hard to reach' and in many cases (approx 70%) exclusive, diversity-focused audiences.
This is perfect for brands who want to scale effectively within any of our diversity audience channels and do so in the safest, quickest, and most efficient way.

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Managed

Campaigns are fully managed by our client Services/Ad Operations team. This is ideal for brands whose campaigns would benefit from human optimization, as well as creative input from our diversity-focused marketing experts - ensuring you have a dedicated external group of resources, focused purely on the task of facilitating the success of your campaign goals.

Get Our Diversity Media & Insights Deck